Monday, August 3, 2015

Online News: How to make the most of what you have

Being a journalist that writes for online platforms, one has to know what kind of news attracts the online audience, and what story to write at any time of the day. They also need to make sure that their online news platform can engage their audience, and generate site traffic.

Online news has the advantage of being more updated than regular news programs, or newspapers. This is because news programs usually run at certain specific times, and newspapers are usually only published early in the day, while online news platforms can be updated throughout the day. This means that online news platforms can immediately publish a new story about an ongoing story, or a brand new top news story at any time, effectively delivering such a story to their audience very quickly.

But before they can even write the story, journalists need to know what kind of stories their audience is interested in.

Online news platforms tend to publish top news stories or breaking news stories, similar to newspapers or news programs, but because they are online and are updated throughout the day, sometimes it is necessary to come up with other news stories for their audience. These stories can range from local stories to entertainment and gossip news, sports news, the weather, and general "fluff" pieces.

Any news is news, and online news platforms can use that to think up of new stories to publish. It is also important to remember that social media and the internet are good ways to gather new news or information. Online news platforms should also make use of their own social media pages to generate traffic and interest their audience.

There are some things to note when running an online news platform. The homepage, and honestly, any page that has an article on it, should not be too cluttered. This means that they should not attempt to fill up the page with links to other articles or other news pieces everywhere, and keep their advertisements to small corners that are not intrusive to the reader. If the website and its pages distract the audience or is a hindrance to them, then they are not helping the audience enjoy their content and hence, will probably lose readers.

It is also crucial to remember to update news stories, which is another advantage that an online news platform has. While newspapers and news programs are unable to edit an ongoing top news stories, or any news story, the online news platforms can edit their articles at will, and update them as the story progresses. Similarly, they have the ability to "link" a story to another related one, which would help a reader understand a story better. Newspapers and news programs would usually have to include some background information to their story, and even that, such background information would not usually be as informative as an entire story. Online news platforms can publish this background information as a full story, and then link this article back to the original story easily, which, again, gives the readers an easier time.

With the advancement of technology and the rise of smartphones, online news platforms also can have "apps" that allow their audience to easily access their content without having to use a computer. This also means they can regularly notify their audience through the smartphones about new news stories.

While it is clear that newspapers and news programs still have a place in mainstream media, online platforms are the go-to source of news for most news audiences. With that information at hand, journalists and news organizations would definitely have to make the most out of the internet and social media to better deliver news stories across the world.

 

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